How to Get Content Creators to Play and Promote Your Game
summary
Targets specific Steam benchmarks: aim for 50–100k wishlists (10k needed to hit Popular Upcoming, 100k for main featuring) and treat wishlists as weighted. Use YouTube for long-term discovery — YouTube dominates discovery while Twitch gives the highest live conversion (streams convert ~25–50% clicks) and YouTube integrations convert ~0.5–5%. Reach out only once there’s a playable build, start list-building six months out, plan paid deals two months ahead, expect ~10% organic reply and 2–5% free content conversion; use Keymailer/Terminals.io/Lurkit and median-view metrics.
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chapters (10)
- 0:00Introduction
- 3:15Influencer marketing for indie games
- 10:43Social media platforms for influencers
- 18:30Selecting gaming influencers
- 23:09Evaluating influencer performance
- 32:20Organic vs paid campaigns
- 38:01Outreach timing strategies
- 43:44Budgeting for influencer collaborations
- 47:38Campaign management tools
- 48:39Q&A
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