5 oopsies you're making while marketing your game!
summary
Most indie teams start marketing too late and lose leverage; start market research in pre-production with market size, target platforms, competition, wishlist goals and a time/budget plan. Run focus tests to surface frustrating bugs and control issues, iterate before launch. Hunt platform opportunities — Steam Next Fest drives wishlists, Xbox/Nintendo features require month‑ahead outreach — and pursue low‑cost cross‑promos. One demo used a trending audio to hit 4.5M views from trending audio and another trailer earned Nintendo trailer 300K views, surprising regional demand that triggered localization.
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chapters (16)
- 0:00Introduction
- 0:48Meet speaker Bright Gambit
- 5:28Top five indie marketing mistakes
- 8:15Marketing research starts too late
- 10:01Popularity vs uniqueness
- 12:08Target users: age platforms demographics
- 14:59Social media platform differences
- 18:53Competition research player expectations
- 24:56Realistic sales goals wishlists
- 27:03Marketing timeline planning
- 29:11Lack of feedback during production
- 33:02Missing platform marketing opportunities
- 36:33Not building relationships partnerships
- 41:59Marketing without plan purpose
- 48:17Summary
- 49:00Q&A
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