How To Promote Your Indie Video Game Using PR, Marketing, Events and Influencers
summary
Advice centers on concrete tactics: send video first (the most-clicked link) and a store link second, build a five- to nine-month plan, and provide a trailer plus many high‑res screenshots (one campaign sent 25 and earned wide coverage). Animated GIFs lift open rates, Discord grows convertable communities, TikTok can trend if posted constantly, and average Steam wishlist conversion slides toward ~7–10% unless community engagement pushes it much higher. video is king store link second
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chapters (17)
- 0:00Start
- 5:06Use Social Media with Intent
- 6:34Social Media
- 7:20Be Public
- 8:59Write a Presentation
- 11:55Assets That You Provide To Press
- 12:26Store Link
- 12:56Key Takeaways
- 13:24When Should We Start Marketing Our Game and What Is the Most Important Things To Start with
- 20:46What Is the Usual Wish List Conversion Rate
- 20:59Engaging the Community
- 22:20Conversion Rates
- 34:12Thoughts on Tick Tock as a Community Building Platform
- 37:48Spend some Time on Social Media
- 43:30Facebook Communities
- 56:24Examples of Bad Marketing in Games
- 56:48Bad Marketing
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