PR and Indie Games: A Fireside Chat With Stephanie Tinsley Fitzwilliam
summary
Argues that PR spends marketing money to win earned coverage, warns against automation and promises avoid automation, prefers earned media to paid placements, and treats a Kickstarter like a Steam launch by giving press embargoed first looks so backers see third‑party proof. Recommends Parsec for low‑latency controlled remote previews to manage impressions (use Parsec for controlled previews), says strategy/sim/horror genres reliably convert, and advises picking a small, curated agency that fits your team (treat Kickstarter like a launch).
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chapters (10)
- 0:00Start
- 1:00How You Got into the Industry
- 15:01What Is the Difference between Pr and Marketing
- 20:34Press Releases
- 24:35The Minimum Cost of Hiring an Expert Such as Yourself To Help with a Campaign
- 27:32Should You Promote a Kickstarter Campaign Differently than a Steam Launch
- 29:28Sea of Stars
- 32:30Paid Marketing versus Free Marketing
- 50:05Listening to Young People
- 55:46How Do You Distinguish a Good Pr Firm from a Bad One