How to Grow Your Wishlists AND Community Using Ads
summary
Explains how to use Facebook and Twitter ad backends to grow Steam wishlists and social communities, showing objective choices (awareness/engagement/conversion), placements, bid strategies, language/device targeting, follower lookalikes, retargeting and scheduling, and how to add UTM/pixel tracking. Claims Steam wishlists convert at ~13% wishlist conversion. Recommends small 2–3 day test budgets to gather data, use A/B test creatives, and watch for misconfigured language/interest targeting that wastes spend; gives vgReleaseList campaign examples and practical setup steps.
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chapters (17)
- 0:00Start
- 8:29Brand Awareness
- 12:19Would Backing on Kickstarter Be Considered a Conversion
- 13:32Utm Tracking
- 20:46Campaign Details
- 22:45Campaign Budget Optimization
- 26:54Budget and Schedule
- 31:29Automatic Placements
- 33:01Ad Creative Settings
- 34:27Which Platform Have You Seen To Yield the Best Conversions
- 42:30Is There a Recommended Baseline Cost Control When You Have a Very Tiny Budget for Ads
- 48:38Bid Strategy
- 49:58Custom Audiences
- 50:28Targeting Features
- 50:53Follower Look Alikes
- 52:55Scheduled Tweets
- 54:09Do You Have any Advice How To Meaningfully Interpret Reach Marketing How Do You Measure Reach Slash Brand Awareness
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