Google Ads Checklist: everything you need before launching your game
summary
A practical pre-launch checklist: define CPI/CPA targets and realistic daily budgets (allow for 100 installs or 20 in‑app events per day), instrument Firebase plus your attribution partner (Firebase adds 10–20% performance uplift), and track many in‑app events so App Campaigns can optimize (around 300 events in 30 days to run value campaigns). Build multiple creatives (portrait video boosts installs ~20%), choose campaign type by goal or business model, and expect patience during learning. A re‑engagement case hits 2.5× ROI, −70% CPA, reactivating 20% of lapsed users.
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chapters (4)
- 0:00Start
- 2:26Before anything else, preparation is the key to success
- 4:37Understand your community and latest trends
- 11:34Use App Attribution to collect & analyze all the right data
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