How to not leave money on the table: The F2P monetization checklist
summary
Compares title KPIs to benchmarks from DataAI or Sensor Tower, then applies quick fixes: adds a lucky wheel with ticket currency (event plus new purchasable ticket price points up to $50–$100) and sees revenue jump; splits a 30‑level pass into a three‑tier battle pass where 34% of payers bought all tiers and many spend $15 vs $5; builds a rewarded ad mini‑game that raises ad engagement by ~20pp and ad eCPM by ~43%; and raises eCPM further by adding 5+ SDKs to mediation.
AI-written summary · about
chapters (9)
- 0:00F2P monetization intro
- 1:50Super Scale monetization focus
- 3:14Key KPIs for competitors
- 5:42Tiny Tower economy fix
- 13:52Battle pass A/B testing
- 17:46Ad growth with minigames
- 21:22Ad mediation for higher eCPM
- 22:48F2P monetization checklist
- 25:39Q&A on pricing
related talks
42mWhy games fail: F2P game design & monetization learnings
50mPanel: How to Optimise Revenue & Retention for Your Games
45mDesigning games for maximum monetisation
26mMonetizing your games as a service
46mPanel: Alternative ways to Monetise Your Games
45mPublishers in the Age of F2P: Can It Actually Work?
18mGame Monetization: How We Got Here and Where to Go
49mFree 2 Play Survival Kit