Free 2 Play Survival Kit
summary
Presents a mobile free-to-play (F2P) pipeline from pre-launch research through LiveOps, naming concrete tools and benchmarks. Recommends using Sensor Tower and Facebook for creative testing, Game Refinery for revenue modeling, A/B tests and surveys to improve retention, and LiveOps elements (event calendars, battle passes, ML-driven personalization) for ongoing engagement. Gives cost and market context (mobile market ~2× console/PC, ~95% free-to-play, indie starts ~$0–$5k vs top hits ~$100M) and cites examples like Roblox, Fortnite, and solo-developed successes.
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chapters (9)
- 0:00Introduction
- 1:08Mobile vs console differences
- 6:30Mobile vs console production
- 10:05Games as a service model
- 17:51Continue the project?
- 27:48Free-to-play fundamentals
- 35:51Mobile game modules
- 44:46Monetization psychology
- 49:05Summary & Q&A
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