Creative user acquisition tactics for mobile apps
summary
Set a SMART goal, use a zoom in/zoom out timeline and segment by geo, action, frequency and days-since-install; favor proven channels but reserve 90%/10% budget split to test new sources. Buy visibility (App Store ranking boosts), run retargeting (CPIC/CPA/CPM/CPC) and DSP/RTB programmatic, watch for ad fraud (apps removed from networks). Prioritize retention—acquiring users costs 4–10× acquisition cost more than retaining—and use in-app data to personalize pushes, discounts (often ~60% convert) and reengagement.
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chapters (9)
- 0:00Introduction to UA
- 1:15Setting acquisition goals
- 3:48Audience targeting strategies
- 5:34Paid acquisition tactics
- 8:50Organic acquisition tactics
- 11:08Common acquisition mistakes
- 14:22Retention vs acquisition
- 15:37User segmentation techniques
- 18:26Q&A and conclusion
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