Pocket Gamer Connects San Francisco 2019
2019-06-18..2019-06-19
San Francisco, United States
[Pocket Gamer Connects San Francisco 2017, Pocket Gamer Connects San Francisco 2018, Pocket Gamer Connects San Francisco 2019, Pocket Gamer Connects San Francisco 2024, Pocket Gamer Connects San Francisco 2025]
who it's for
user acquisition managers, mobile marketers, live ops managers, indie game developers, product managers, growth analysts, studio founders
topics
Facebook lookalike audiences; Google UAC and app ads; programmatic DSPs and RTB; A/B testing with SplitMetrics; rewarded video monetization; deep linking for multiplayer invites; retention-driven live ops alignment; in-app personalization and retargeting; ad fraud detection and MMPs; creative asset management (DAM) workflows; micro-influencer and organic promotion
| title | author | length |
|---|---|---|
| Embracing complexity and compliance in modern user acquisition | Dan Laughlin, Loukas Petropouleas, Robert Garfinkle, Jami Wardman, Faith Price | 37m |
Panelists describe a working system that combines a proprietary verified in‑game spenders network with Facebook and Google look‑alike audiences to scale… | ||
| Creative user acquisition tactics for mobile apps | Loukas Petropouleas | 21m |
Set a SMART goal, use a zoom in/zoom out timeline and segment by geo, action, frequency and days-since-install; favor proven channels but reserve 90%/10%… | ||
| Marketing and business on a budget for indie developers | Kelly Maguire | 21m |
Argues a small budget is usually required and recommends finding a minimum viable marketing budget then stretching it across proven channels: Facebook and… | ||
| 80% data, 20% luck – How to make profitable games in 2019 | Isaac Roseboom | 21m |
deltaDNA shows platform data from thousands of games: App Store revenue grows ~30% from 2016 to 2018 while top‑10 share falls from 61% to 34%, mid‑tier titles… | ||
| Leveraging key learnings in UA to happily grow your studio | Dana Ramnarine | 14m |
Argues that user acquisition and hiring must share the same message and metrics, centering on purpose/why to build a loyal community; recommends concrete… | ||
| The digital playground: Reducing friction to play | Selcuk Atli | 18m |
Bunch builds a group video chat that uses deep linking to drop friends into the exact same mobile game session (works across WhatsApp, Messenger, AirDrop)… | ||
| Joined up thinking: Optimising UA effectiveness by aligning campaigns with live ops strategies | Oscar Clark | 23m |
Argues that UA must be driven by live ops: align campaigns to actual events, promotions, content and feature release cadences so paid spend targets moments… | ||
| nothing matches | ||