Pocket Gamer Connects San Francisco 2024
2024-03-18..2024-03-19
San Francisco, United States
[Pocket Gamer Connects San Francisco 2017, Pocket Gamer Connects San Francisco 2018, Pocket Gamer Connects San Francisco 2019, Pocket Gamer Connects San Francisco 2024, Pocket Gamer Connects San Francisco 2025]
who it's for
game publishers, live ops managers, user acquisition managers, monetization leads, mobile game developers, platform partnerships managers, engineering managers
topics
first party game data for advertising; rewarded game discovery apps; Android native cloud streaming; zero corporate tax incentives for studios; live event retention frameworks; Apple Search Ads plus CPP workflow; direct web shops and D2C payments; scaling pipelines and over-the-air configs; in-game interoperable store and wallet; AI-driven monetization and targeting
| title | author | length |
|---|---|---|
| AI is helping drive game monetization, player retention and UA for Games. | John Kavanagh | 22m |
A platform inserts an Amazon‑like store in the game lobby (few hours integration) that serves shoppable, rewarded ads and physical goods without interrupting… | ||
| Zero Tax + Incentives: Turkiye's Bold Leap Into Game Development. | Tuğbek Ölek | 22m |
Turkey removes most levies on game companies: zero corporate tax and no capital gains tax, with studios and developers largely income-tax exempt. Government… | ||
| Bringing Discovery Back to Mobile Games | Jong Woo | 17m |
Samsung pitches a concrete fix: surface mobile games in the preinstalled gaming Hub (160 million monthly actives, average three visits per day) and deliver… | ||
| Fireside Chat: Great User Experiences vs. Successful Monetization: Perspectives From Industry Vets. | Eric Kress, Eric Futoran, Tim Aldridge | 21m |
Argues that success comes from optimizing metrics not aesthetics: design around an LTV > eCPI flywheel and transaction velocity, using ads or cosmetics as… | ||
| Insights on Live Event Frameworks | Ivy Zhou | 21m |
GameRefinery uses its live production data to show concrete frameworks that lift retention and revenue: 95% of HD studios now run live events, and… | ||
| Delivering Performance Advertizing Outcomes at Scale Beyond Traditional Media Platforms. | Bharat Sharma | 20m |
Claims that OEM channels unlock roughly 1 billion users outside Google and Meta and that OEM software revenue can grow from $600B to $1.2T by 2030. Describes… | ||
| ASA & CPP Playbook for Mobile Game | Ian Pernia | 19m |
AppTweak outlines a concrete ASA + CPP workflow: use Apple Search Ads for keyword-led generic campaign segmentation by user intent, run CPPs as alternative… | ||
| Seizing the First Party Data Opportunity in Mobile Games Advertising | Fernando Pernica | 20m |
Argues first‑party game data is the durable fix after ATT, citing 70% opt‑out and industry ad revenue dropping ~35% while CPMs fall up to 50%. Describes a… | ||
| Building for Scale: How not to get Caught out at Global Launch | Teemu Haila | 19m |
Argues that planning for scale up front is ~100x cheaper than firefighting later and that common soft‑launch shortcuts break under millions of players — e.g… | ||
| The D2C Iceberg: How top Games hit Record Profits Despite the ATT Crash (And how you can Too). | Archie Stonehill, Justin Kan | 21m |
After ATT hits cause a drop in tracked IAP, stash shows big companies shift revenue onto web: Plti grows 10% from 2020–22 while its mobile IAP falls ~2%, and… | ||
| Panel: A Decade of Farm Heroes Saga: Reflecting on the Evolution, Impact, & Future... | Sabrina Carmona, Megan Wheeler, Will Goodwin | 34m |
Farm Heroes Saga describes concrete decisions: a gold-bar reward loop added to 1‑2‑3 Grow increased engagement and satisfaction; engineering runs 70 live… | ||
| Gamelight: Power of Game Recommendation Apps | Valentina Bailly, Kathleen Sherman | 22m |
GameLight sells user acquisition via a rewarded game-discovery app that uses an in-house AI targeting algorithm to scan device app usage (with user consent)… | ||
| Fireside Chat: How AI is Shaking up Game Development in 2024 | Craig Chapple SM, Tom Pigott | 23m |
Ludo.ai launches a unified platform (founded 2020, platform live Jan 2021) that stitches multiple open‑source LLMs and image/video generators into a pipeline… | ||
| Introduction: Pocket Gamer Connects San Francisco 2024 | Chris James | 19m |
Pocket Gamer Connects marks its 10th anniversary in San Francisco with ten tracks, five roundtables, an Investor Connector, and big indie pitches while hosting… | ||
| Drive Profitable Business Growth With Meta’s app ads & Audience Network | Toby Wilkins | 19m |
Aggregate Event Measurement (AM) claims a 99.5% increase in conversions over scan with near real‑time breakdowns; Conversion API and conversion lift studies… | ||
| India’s Gaming Revolution, Opportunities & Challenges | Vamil Doshi | 14m |
India shows 568 million gamers in 2023, growing 12% CAGR, with gaming revenue rising from $3.1B in FY23 to an expected $7.5B by 2028; mobile casual games drive… | ||
| nothing matches | ||