The digital playground: Reducing friction to play
summary
Bunch builds a group video chat that uses deep linking to drop friends into the exact same mobile game session (works across WhatsApp, Messenger, AirDrop), runs while the game is open, and exposes features via Bunch Kits integrated into partners like Supercell. Deferred onboarding skips long tutorials for invited players. Data shows each added friend raises retention ~1.3x per friend and playing with friends doubles seven‑ and thirty‑day retention for Roblox players on the network.
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chapters (6)
- 0:00Start
- 5:08Deep Linking
- 6:24Why Should You Add Deep Linking
- 7:08Joining Parties
- 7:58Deferred Onboarding
- 15:53The Metagame Theory
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