Leveraging key learnings in UA to happily grow your studio
summary
Argues that user acquisition and hiring must share the same message and metrics, centering on purpose/why to build a loyal community; recommends concrete channels and tools: Reddit/Discord/Quora, sponsored Instagram posts, social post automation and candidate-flow tracking templates. Gives a hard, surprising example: $700 job board -> 2 resumes versus spending half that on a targeted Instagram sponsorship that drove more qualified interest. Recommends industry-specific hiring platforms like GameSmith (no agency recruiters) and treating referrals as king.
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chapters (8)
- 0:00Introduction
- 1:14Purpose over product
- 3:21Building community
- 6:32Talent acquisition vs retention
- 9:18Automating talent connections
- 10:43Hiring with humility
- 12:07Authenticity drives growth
- 13:52Reinvesting in challenges
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