Panel: Leading Tactics in User Acquisition in 2020
summary
Panel lists concrete tactics: teams run 15+ channels and report with AppsFlyer, Adjust or Singular feeding BigQuery/Looker; Snapchat scales to rival Google UAC for some titles and TikTok shows low CPMs; groups build naming conventions and creative tags to break creatives into elements and measure IPM; one outfit trains a data scientist model — proxy-event clustering — that predicts high-LTV users from first-24h behavior and feeds dynamic audiences back to networks; automated validators and bid rules handle routine work so teams focus on creative iteration and ROI.
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chapters (9)
- 0:00UA ecosystem introduction
- 1:11Panelist introductions
- 3:44Top UA channels 2018
- 7:19UA tech stacks & tools
- 11:10Automation in UA
- 16:12Automation impact on teams
- 20:122020 UA trends & goals
- 28:27UA strategy research tools
- 31:08Closing & Q&A
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