How a Well Designed UX can Improve Monetisation, UA and Retention and Keep Users Satisfied.
summary
UX changes that increase revenue and retention are concrete: quick prototype testing with mr. Tapie, usertesting.com and UsabilityHub finds first‑click failures before code is written; A/B tests and analytics (Appsflyer/Amplitude-type flows) track conversions from HUD to store. Typical metrics cited: ~30% day‑1 drop, 7–10% day‑7 drop, ~30% tutorial completion; 46% read <30s. Design rules: chunk tutorials, teach one action at a time with first-click test validation, surface timed offers, and keep load response under 400 ms with clear progress percentages.
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chapters (7)
- 0:00Start
- 3:19Design Tools
- 3:40Testing Tools
- 5:42Six Types of Tests
- 7:56What Was the Main Reason for Skipping a Tutorial
- 15:07Heat Maps
- 17:54How You Set Up the Surveys for the Two Tutorials
