Superstar Session: Building a Future-proof Ecosystem for Hypercasual
summary
Rollic reports testing 472 games tested in 2019 and publishing 13 global hits with four in the US top charts, then builds an internal SDK called Elephant SDK to automate the manual coaching loop: it centralizes analytics, runs in-SDK A/B tests, generates AI feedback, and applies automated optimizations including per-user difficulty, tutorial and ad timing adjustments. Early Q4 2019 trials claim 3× faster iteration and 92% on-target iteration, and the plan is to scale to roughly three times more global hits.
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chapters (12)
- 0:00Speaker introduction
- 1:08Hyper-casual myths and challenges
- 2:16Three-step coaching process
- 4:46Manual coaching to automation
- 6:56Elephant SDK introduction
- 8:24Optimizing game mechanics
- 9:47Personalizing user experience
- 11:30Testing SDK impact
- 13:16Automation vs creative design
- 16:48Hyper-casual game principles
- 18:51Market saturation and future
- 19:32Q&A
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