Influencer Marketing in Eastern Europe! A Hidden Gem or a Waste of Money?
summary
Eastern Europe shows 79% Android users, average age ~40 and GDP per capita ~€26,000, and influencer campaigns cost far less: a dedicated video ~€500 versus up to €20,000 elsewhere. A Bulgaria campaign builds an anniversary cross-device room and a direct messaging feature so influencers recruit and coordinate players; results are 15% higher engagement than Facebook/Google, several videos hit top-10 trending, and retention (sessions) runs about 2x longer.
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chapters (10)
- 0:00Intro
- 1:17About Imperial Online
- 2:37About Eastern Europe
- 4:26Eastern European Gamers
- 4:54Profile of the Eastern European Gamer
- 7:39Influencer Marketing in Eastern Europe
- 9:34Influencer Marketing in Bulgaria
- 13:35Influencer Marketing Results
- 15:17Tips
- 17:44Conclusion
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