Monetisation Trends & Tips for 2020
summary
Session cites App Annie forecasting a 26% rise in global mobile ad spend and DeltaDNA showing 94% of free‑to‑play games run ads, argues payers are ~5% of users, and claims work with Atari and partners lifted CPM and ARPDAU ~20% on average. Recommends using CPM instances (hard floors, geo‑specific targets), mediation plus bidding enabled, track ARPDAU / impressions per DAU / eCPM, A/B test placements, expect a 15% US uplift from seasonal placements, and prioritize COPPA/GDPR/CCPA compliance.
AI-written summary · about
chapters (8)
- 0:00Intro
- 3:00Ad Monetisation
- 5:48Context
- 7:42Metrics
- 10:22CPM instances
- 13:45Communication collaboration
- 16:12Best practices
- 17:57New trends
related talks
27mHow to Monetise Mobile Games in 2021
20mWhat you need to know about the future of mobile monetisation
22mMonetisation revealed – stories and data behind ad revenue success
30mGrowth in Hypercasual and Ad Monetisation
47mWhat is the Future of Mobile Advertising?
36mPanel: The Monetisation Menu: Picking the Best Business Model for Your Audience.
53mLessons Learnt in Game Monetisation
40mSmart Strategies for Growing Your App Business with Ads