Lessons Learnt in Game Monetisation
summary
Panel reports that hybrid monetisation wins: subscriptions, IAP, ads and season passes coexist; a board-game title hits 6 million DAU and a longrunning MMO reaches 20 years while keeping subscription + MTX revenue. Header bidding/programmatic lifts ad yield ~20% in tests; conversion norms run ~1–3% average, 7–10% good, top games >50%. Hyper‑casual payback sits around 5–7 days; UA financing targets ~120% ROAS by 90 days. Native, non‑intrusive and rewarded ads show no retention hit in A/B tests. Machine learning helps targeting but needs lots of data and inventory.
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chapters (8)
- 0:00Start
- 1:16Introductions
- 3:37Matt Casey
- 17:54When Do You Introduce the Monetization
- 27:50Sdk Integration
- 44:34The Impact on Ltv and Retention from Display Ads
- 45:37How Can Programmatic Ads Increase the Scale Revenues for Developers
- 46:57Private Marketplace
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