How to Stay in the Top Charts for Ten Years in a Row
summary
CrazyLabs presents concrete playbook: test storyboard ads first for marketability (aim CTR >3% and CPI <$0.20), then build a short retention build and measure day‑one retention >43% before adding ads or features. Small teams (2–3 people) iterate fast, testing several prototypes (4–6 videos in ~8 weeks); publishers run hundreds of tests and supply SDK, legal and growth support. Case study: a two‑dev one‑designer hit with Soap Cutting then Acrylic Nails. Emphasize rapid failure and the human factor—expect many failed tests before a top‑chart win.
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chapters (9)
- 0:00Introduction to CrazyLabs
- 2:57Hyper-casual fundamentals
- 6:56Evolution of industry trends
- 10:06Best and worst case scenarios
- 13:53Tips for game development
- 17:08Building your development team
- 20:24Strategic summary
- 23:49The human factor and support
- 27:55Q&A session
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