Uncovering the Hyper Casual Market
summary
Small studio workflow: three-person teams crank out quick prototypes, run publisher-led CTR then CPI then retention tests, and iterate until metrics land. Early prototype hits cost nearly $2 CPI, later work reaches $0.25 Android / $0.50 iOS, with a target near $0.10 Android / $0.20–$0.30 iOS. The cycle produces 7 prototypes, 13 iterations before scaling a full build (example: Card Crash), and acceptable engagement benchmarks sit around D1 ≈45% and D7 ≈10–15% for greenlighting full development.
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chapters (9)
- 0:00Introduction
- 1:38Who are you
- 4:57First steps
- 10:25Brainstorm
- 14:24Development Cycle
- 18:58Contacting Publishers
- 20:57Evolution of our games
- 25:01Card Crash
- 27:02Summary
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