Time is Money - Five Ways to Up Your Game Development Process on Your Way to Hypercasual Success
summary
Five concrete takeaways: prototype by making a 15–30s prototype CTR video in about a week and cut losses fast, best-case four weeks from prototype to top charts; test builds only for day one retention not day three or seven; use real-time dashboards (CrazyLabs Click) to compare CTR/CPI per creative and iterate; design prototypes that mirror the viral trend (tie-dye, soap cutting) so ad→player conversion works; publishing support includes an $500 immediate test grant and up to $15,000 on KPI success plus live‑ops to sustain charts.
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chapters (17)
- 0:00Introduction
- 1:52Overview
- 3:57Brief
- 7:24Ideation
- 16:27Endless Campaign
- 17:27Crazy Hubs
- 18:27Conclusion
- 19:27How it works
- 20:27What type of games are you looking for
- 21:27How do you work with studios
- 22:27How to run a CTR test
- 23:27Is it getting difficult to bring down CTR
- 24:27Is CTR decreasing
- 25:27Reminder
- 26:27Do we need NDA
- 27:27Partnership with the publisher
- 28:27Live Ops
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