The Publishing Checklist for Launching a #1 Mobile Game
summary
CrazyLabs shares a concrete publishing checklist: run CTR video tests before building, then CPI and day‑1 retention checks; use a self‑serve click dashboard and publisher hubs for fast iteration. Examples: acrylic nails posts >10% CTR, $0.05 CPI and 37% day‑1 retention at launch, still in top‑20 months later; ASMR slicing hits $5M revenue in seven weeks. Teams of 2–5 (designer, dev, 3D artist) prototype dozens of videos to find the one that scales.
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chapters (14)
- 0:00Intro
- 1:10Doom and Click Nails
- 2:06Introduction
- 3:52Best Case Scenario
- 6:48Five Tips
- 14:43Why is it a business
- 16:31Its all about the core
- 18:05Success story
- 19:44TikTok
- 21:30Acrylic Nails
- 23:16Live Ops
- 25:12Hubs
- 25:55Click Dashboard
- 26:21Summary
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