Hyper-casual math
summary
Traces the hyper‑casual business down to measurable units: claim that retention is the revenue driver and a simple model — $0.45 LTV from 5×3×3×$0.01 — sets a clear breakeven for CPIs commonly 30–75¢. Cites Flappy Bird’s ~50 million downloads, Color Switch built with Buildbox prototype, and publishers like Voodoo (≈30% of App Store downloads) using rapid A/B ad testing and cheap creative to find a few hits; predicts ML will automate ad/game discovery.
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chapters (8)
- 0:00Intro
- 0:26How did we get here
- 3:45Color Switch
- 11:29Design talk
- 12:14Industry talk
- 15:07How hit songs work
- 16:22Esther Dean
- 17:37Big Lady Thoughts
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