Embracing complexity and compliance in modern user acquisition
summary
Panelists report a working network of verified in‑game spenders that they use to seed spender lookalikes on Facebook and Google and say it reliably lifts LTV. GDPR still creates a data‑contract bottleneck, slowing partner onboarding and forcing strict MMP and secure tool vetting. ASO relies on iterative tests — Google Play rapid iterations versus SplitMetrics iOS A/B tests tied to builds — while creatives live in a DAM, routed by project managers; programmatic gives low CPM scale but uneven KPIs and fraud can mimic high‑quality traffic.
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chapters (11)
- 0:00Modern UA challenges
- 4:25UA best and worst times
- 7:19GDPR compliance impact
- 10:33Competing with Google & Facebook
- 14:50Evaluating new UA partners
- 17:41Advanced ASO strategies
- 22:16Managing creative assets
- 25:46Look-alike audiences
- 30:54Advice for UA newcomers
- 34:28Q&A: programmatic vs social
- 36:56Closing remarks
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