Games industry panel: Working with brands
summary
Panel reports brands often pay for prototypes and sometimes fund user acquisition or enter co-investment and revenue share deals; straight licensing is shrinking because IP accounts for roughly 10% of the market. Case studies: a Trailer Park Boys idle game reaches top 100 in 100 countries; publishers cite 30M+ installs from pot/bud farm titles; a Game of Thrones tie‑in is used as marketing with an upsell to HBO. Celebrity tie‑ins work only when talent actively promotes; clear music/legal rights and live ops must be planned up front.
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chapters (9)
- 0:00Brand partnerships intro
- 4:25Brand-developer relationships
- 7:37Licensing deals and funding
- 10:24Choosing brand for indies
- 13:34Celebrity brand challenges
- 15:41Building vs licensing IP
- 18:59Developer submissions and reskinning
- 20:23Collaboration gold standard
- 22:51Live ops and IP sync
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