Ad Monetization, IAP, Subscription Model – What is the Future of Monetization?
summary
Panel claims real results: a studio with 220 million downloads uses AI/ML to optimize ads and IAP, and predictive cluster-based monetization decides who sees intrusive ads. Rewarded vs interstitial split shifts — 60% interstitials today — and hyper‑casual titles monetize heavily in roughly three days before churn. A/B tests show turning ads off for predicted payers can cut revenue; timing (post‑win, onboarding) and dynamic dual offers outperform blunt all‑or‑nothing approaches. Invest in player data and timed experiments.
AI-written summary · about
chapters (11)
- 0:00Introduction
- 7:25Player Engagement
- 17:11Interstitials
- 18:46Message Testing
- 19:50How much tracking matters
- 22:29How much intelligence is out there
- 25:46Timing vs All or Nothing
- 27:39Hyper Targeting
- 28:30Competitive Edge
- 30:04Ads vs No Ads
- 31:28Testing
related talks
41mPanel: Monetisation In 2025 – Navigating The Evolving Landscape.
43mCurated Panel: Leveraging Player & AI-Powered Business Insights – Unlocking Value For Hybrid.......
22mSuperstar Session: Practically Personalized – Building Experiences Beyond Ad Monetization
35mPanel: Into The Ad-Verse – How To Effectively Integrate Ads Into Your Game.
17mHow AI automation increases games IAP LTV by 25%
29mFuture-Proofing Monetization: AI-Driven Subscription Management with RevenueCat's Ecosystem
23mThe unreasonable effectiveness of data for better monetisation
15mSession: Embracing New Technologies – A Must-Have For Ad Monetisation And UA Managers