The digital playground: Reducing friction to play
summary
Claims that social friction drops when games add deep linking and external voice/video instead of building clumsy in-game systems. Bunch ships a group video-chat app and a Bunch Kits SDK that deep-links players into the exact same session, supports deferred onboarding to skip tutorials for invited users, party links and clip-sharing, and integrates with partners including Supercell and Roblox. Data shows each added friend raises retention ~1.3x per friend and Roblox players who play with friends via Bunch nearly double seven- to thirty-day retention.
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chapters (6)
- 0:00Start
- 5:08Deep Linking
- 6:24Why Should You Add Deep Linking
- 7:08Joining Parties
- 7:58Deferred Onboarding
- 15:53The Metagame Theory
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