Global trends in hyper-casual games
summary
Analysis of GameAnalytics data from Q2 2018–Q1 2019 shows arcade-labeled hyper‑casual games drive far more users—DAU is three to four times the genre average—but sessions are short: about 4.5 sessions/day at roughly six minutes vs the industry 14.5. Day‑1 retention clusters around 42% day‑1 retention for arcade, top games hit ~49%, yet median day‑28 retention falls to ~2% (top ≈5%). Recommendations: cohort churn analysis, migrate high‑value players into new UA campaigns, and use inferred‑attributes and prediction models to target players by subgenre affinity and churn likelihood.
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chapters (6)
- 0:00Industry analysis overview
- 1:36Performance metrics overview
- 4:17Session frequency and length
- 6:47Retention and churn rates
- 9:40Engagement and future tools
- 13:40Q&A and closing remarks
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