What is inclusive content and why is it important?
summary
Claim: inclusive, consulted content increases engagement and revenue. Process uses in‑house UA, LiveOps iterations, community feedback and external consultants like Tanika Stotts. A pride creative becomes a top 3 performing ad and a set of avatars posts a 200% revenue uplift versus baseline. Team builds avatars, NPCs and themed room sets, iterates quickly when community or in‑house reviewers flag issues, and corrects missteps such as a Japanese avatar that is revised and well received.
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chapters (9)
- 0:00Start
- 1:42Having Wonderful Arguments
- 3:03Inclusive Content
- 6:10Inclusion Pillars
- 9:34Npc Diversity
- 12:52Content Scoping
- 16:17Focusing on Creatives
- 17:09Story Time
- 20:01Key Points
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