How to Include Inclusivity from the Earliest Stages of Designing a Service or App...
summary
Defines inclusivity vs accessibility and gives practical rules for designing inclusive services: address inclusivity from project kickoff, avoid binary gender radio buttons by questioning data necessity and using purpose-explained selectors, allow special characters and varying name lengths during sign-up, diversify avatars/icons and emoji, and test with blind and one-handed users. Recommends embedding these principles in the design system and user research, and cites business impacts (e.g., +25% satisfaction, +40% recommendations, +30% sales, +9% repurchase, +83% business performance).
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chapters (10)
- 0:00Inclusivity introduction
- 1:05Inclusivity vs accessibility
- 2:50Business stakes and responsibility
- 5:22Inclusive design
- 6:27Forms and collected data
- 7:54Visual diversity and icons
- 8:37Inclusive writing and vocabulary
- 10:47Digital and hardware inclusivity
- 11:50System design and user research
- 12:53Conclusion and call to action
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