Marketing and business on a budget for indie developers
summary
Argues a budget is usually required and recommends finding a minimum viable budget then stretching it across tested channels: Facebook and Instagram, Google UAC, CPI networks, Twitter, micro‑influencers and paid reviews; organic tactics focus on SEO, YouTube, PR, cross‑promotion and a press kit. Monetization mixes IAP (expect less than 5% payers), rewarded video, interstitials and banners, plus live ops, ad‑ops and analytics with user segmentation. Test until statistical relevance (allow multiple exposures) and pivot or kill campaigns based on data.
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chapters (15)
- 0:00Marketing matters for indie games
- 1:15Launch without a budget
- 2:18Crafting game highlights
- 3:19Paid marketing channels
- 4:44Leveraging micro influencers
- 5:49Organic growth strategies
- 7:34Searchable game presence
- 8:38Cross promotion for indies
- 9:19Press kit essentials
- 10:43Monetization models
- 11:45Balancing ads and gameplay
- 12:48Live ops and analytics
- 13:50Preparing for obstacles
- 14:55Finishing and success
- 16:00Q&A
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