25 Ways to Sell More Indie Games
summary
25 concrete tips with examples: commit to learning distribution, start marketing years not weeks early, and use engines like Unreal/Unity to port quickly. Network N runs pcgamesn (10M monthly uniques), 65M monthly users across 130 sites and serves ~2 billion ads/month, showing reach matters. Use Keymailer and GamesPress, make a gameplay-first trailer and a demo (see Party Animals' steam festival demo spike), build a website and a cookie pool, wishlist/Discord calls to action, and plan paid ads as part of launch.
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chapters (27)
- 0:00Intro
- 0:12Develop: Indie
- 0:33Network N: Media for gamers
- 1:57Some caveats
- 2:26Commit to learning
- 3:07Start early
- 5:04Research your market
- 5:48Research demand for your game
- 6:45You are not an esport (yet)
- 7:59Nobody cares about your lore (yet)
- 8:55y. Use a third party game engine Unless you are a genius
- 9:35Engage with distribution early
- 10:12Make a trailer for YOUR game
- 11:08Make an explainer video
- 11:35QUICK! Get a KeyMailer account
- 12:08QUICK! Get a Games Press account
- 12:30BUI! Nurture direct relationships
- 13:11Build a website
- 13:54Build a cookie pool
- 14:41Build an email list
- 15:12Build some social media presence
- 15:53Go native
- 16:25Ask for actions
- 17:12Make a demo
- 18:08Use tags to help with discovery
- 18:33Buy some ads
- 19:22Get some help
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