Pick Your Video Game Localisation Targets and Hit That Bullseye
summary
Games sell more when localized, and numbers prove it: there are about 1.5–2 billion English speakers versus 2.5 billion gamers, China is the second-largest market and Germany and China drive strong revenue, and a simple A/B bucket test shows adding French lifts sales five‑fold while Swedish has no effect. The recommended toolkit is MAU/DAU tracking, per‑country sales and language‑choice metrics, plus the classic return on localization investment calculation to decide which languages pay back and when.
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