The Realities of Releasing Small Games on Steam
summary
Fortune Gloria launches at $9.99 and posts 531 wishlists, ~400,000 impressions, 2% CTR, ~9,000 visits and sells 26 copies for about $184; two $2.99 follow-ups get similar unit counts but far less revenue, proving lower price doesn’t guarantee higher income. Changing tags sharply raises CTR and visits. A 10% launch discount yields roughly a 5% traffic bump (minimum discount on Steam), bundles account for >25% of units and ~20% revenue, and a tag sale drives over 1,000,000 impressions.
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chapters (5)
- 0:00Start
- 6:35How does launch visibility work?
- 7:40What can you do inside of Steam to improve things?
- 21:38Discount Schedule
- 27:40Conclusion
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