Ten Things to Do Before You Even Start Working on a New Game
summary
Netspeak Games focuses on non-violent MMOs and recommends ten concrete pre-build checks: run small ads on Google and Facebook to validate the game's emotional promise, do art A/B tests to pick a marketable style, quantify an innovation budget, set kill criteria tied to competition and opportunity cost, confirm team capabilities, and prove community interest with surveys. Practical tools named: Facebook Audience Insights, Google Trends, Steam Spy, App Annie and reception io. Number ten: follow your heart if data still supports it.
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chapters (10)
- 0:00Intro
- 0:5610 Things To Do
- 1:20Check Your Graveyard
- 3:10Test Your Promise
- 7:19Innovation Budget
- 9:54Check Your Skill Set
- 12:27Map Your Audiences Game Literacy
- 15:30Size The Market
- 22:53Set Your Kill Criteria
- 28:13Tools to use
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