Maximising Your Odds of Success: Tips for Building Confidence in Your Game
summary
Claims that most games launched this year will fail and offers step-by-step ways to reduce that risk: use cohort-based forecasting and iterative UA tests, run benchmarking across multiple titles, enforce product–marketing alignment, and build differentiation (theme, envelope, meta, IP). Examples trace match‑3 evolution and call out metrics: a million apps in the store, £120,000 in prizes on offer and a year’s platform subscription worth over £100k. Segment by market like Vietnam Android vs US iOS.
AI-written summary · about
chapters (12)
- 0:00Introduction
- 1:33Game launch failures
- 3:16Game market realities
- 4:42Early market research
- 7:08Differentiation in design
- 8:11Match-three differentiation
- 10:59Benchmarking for forecasts
- 12:43Product and marketing alignment
- 14:52Testing and refinement
- 15:55Smarter forecasting
- 17:42Cohort forecasting tools
- 18:23Q&A
related talks
43mGrasping success from failure
21m80% data, 20% luck – How to make profitable games in 2019
29mPanel: Beyond Downloads: The New Rules Of Games Marketing
43mGame Developers Life Lessons
20mDeconstructing successful Google Play game launches
17mBuilding a Long-term Gaming App Business: Applying Lessons of the Past to Power Your Success
50mThe Business of Art
21mThe mobile game development commandments