Power Up Performance – How To Maximise Performance in a Privacy-First Advertising Landscape.
summary
Claims four concrete levers to recover scale despite loss of user-level data: Automation via Advantage Plus app campaigns to let algorithms pick best times and placements; Measurement with conversion lifts, geo-lifts and MMM instead of sole attribution; conversion schema changes—avoid event bundling, prioritize high-value events and capture signals outside short postback windows; creative diversification—tests show a 32% performance lift and 9% incremental reach from differentiated ads. Cites Meta scale: 3.7 billion platforms, 2.9B Facebook monthly, 2B Instagram.
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chapters (8)
- 0:00Privacy-first performance intro
- 1:54Facebook Gaming scale
- 3:41Performance levers for games
- 4:23Automation and liquidity
- 5:48Measurement accuracy
- 7:54Conversion schema optimization
- 8:57Creative diversification
- 11:45Summary
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