Google Shopping & Performance Max: How To 2x Your ROAS in 2024
summary
Claims a repeatable process that doubles ROAS by prioritising the shopping feed — 80% of the work goes into SKU titles, descriptions, GTINs and extra-image attributes — and shows a case where a $2,000/month account gets cheaper CPCs and higher ROAS after a feed overhaul. Recommends thresholds for Performance Max: 50 conversions/month and roughly $100/day (or $30–40k/month) before relying on it, tests feed-only vs feed+creative, and reports the feed changes consistently improve auction wins.
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chapters (13)
- 0:00Google Shopping & Performance Max intro
- 1:04Performance Max in 2024
- 7:10Shopping feeds superpower
- 9:18Basic feed attributes
- 16:38Optimize titles & descriptions
- 22:16Advanced feed attributes
- 26:49Shopping campaign structure
- 27:5080/20 rule for feeds
- 30:39Performance Max vs Shopping
- 31:44Performance Max creatives
- 33:27Asset optimization tips
- 35:32Why brands fail at feeds
- 36:13Q&A: Availability & restrictions
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