Thierry Ngutegure
summary
Shows a stepwise method: audit existing CRMs and analytics, break data silos with a centralized dashboard using Looker Studio and Tableau, clean and align metrics, then integrate reviews and sales for sentiment and forecasting. Claims data-driven teams are three times likelier to improve decisions, demonstrates Netflix-scale A/B testing on thumbnails and content, measures brand crisis impacts with percent declines and recoveries, and builds live dashboards that enable predictive segmentation and successful personalized creative.
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chapters (28)
- 0:00Data-driven SEO creativity
- 1:07Data excites marketers
- 3:12Brands’ data trend mistakes
- 4:37Data silos kill marketing
- 6:45Breaking data silos
- 10:17Data integration tools
- 12:23Cross-department collaboration
- 13:26Predictive analysis without AI
- 16:18Data storytelling
- 18:24Netflix creative testing
- 20:28CEO’s thumbnail testing
- 21:31Data-powered creative briefs
- 22:54AI and search generative
- 25:06WhatsApp for brand discovery
- 26:52Audience insights for SEO
- 28:37AI transforming search
- 30:20Audience attention data
- 31:04Pinterest Trends
- 31:45Trend validation with search
- 32:29Recruitment data for PR
- 33:34Digital PR campaign findings
- 33:56Monzo’s brand advocacy
- 34:38Channel impact regression
- 35:20Ad effectiveness tracking
- 36:03Crisis impact measurement
- 37:26PR disasters data
- 38:29Data and creativity takeaways
- 39:10Q&A
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