Portfolio Marketing Metrics and Insights
summary
Built a dashboard that surfaces engagement and performance for Sales Plays content from the Red Hat Content Center, using SQL and pivot tables to explore raw logs and then Adobe Analytics with six custom segments and eight asset types to make it interactive. KPIs include top-five personas, quarter-over-quarter views, and content-distribution by open pipeline; finding that virtualization and AI platform drive the most views but the least revenue while server cloud OS drives the most revenue despite low consumption. Also runs a content audit to remove duplicates and improve chatbot surfacing.
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