LinkedIn Growth Tactics for Startups
summary
Advocates a stepwise stack: personal branding first, then employer and company content, finishing with paid ads; claims personal profiles drive engagement hundreds to thousands of times higher than company pages and cites 80–85% of contacts meeting online and 89% of decision‑makers valuing thought leadership. Recommends tools — PhantomBuster, HubSpot, Smartlead — and a simple sales funnel that the team uses successfully. Warns lead ads can cost ~€50 per lead and urges testing with the 411 rule.
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chapters (8)
- 0:00Introduction
- 1:48Personal branding for startups
- 6:27Employer branding strategy
- 12:46Company content on LinkedIn
- 17:27Paid advertising on LinkedIn
- 22:04LinkedIn marketing tools
- 24:11LinkedIn strategy for startups
- 25:54Q&A
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