~/talk

LinkedIn Growth Tactics for Startups

Talkat Digital Marketing Europe 2024 · 2024-03-20..03-21· [developer-experience]
links:none on file
slides:none on file

Advocates a stepwise stack: personal branding first, then employer and company content, finishing with paid ads; claims personal profiles drive engagement hundreds to thousands of times higher than company pages and cites 80–85% of contacts meeting online and 89% of decision‑makers valuing thought leadership. Recommends tools — PhantomBuster, HubSpot, Smartlead — and a simple sales funnel that the team uses successfully. Warns lead ads can cost ~€50 per lead and urges testing with the 411 rule.

AI-written summary · about

  1. 0:00Introduction
  2. 1:48Personal branding for startups
  3. 6:27Employer branding strategy
  4. 12:46Company content on LinkedIn
  5. 17:27Paid advertising on LinkedIn
  6. 22:04LinkedIn marketing tools
  7. 24:11LinkedIn strategy for startups
  8. 25:54Q&A
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