Turn Lead Generation on its head
summary
Argues that lead generation becomes predictable by niching, offering one packaged product, and building funnels that filter for high-quality buyers. Shows a working example: a Tradies Accelerate System sold as the single offer, three separate niche sites ranked for their markets, paid Facebook ads and SEO to turn leads on, and a scary form that converts and filters A clients. Recommends 90-day tests, community events to access buyers, and shares a list of 308 niche ideas.
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chapters (20)
- 0:00Intro
- 0:45Running a Business
- 1:16Referral Marketing
- 2:34Typical Day
- 4:35Jimmy Webb
- 6:09Trade2Accelerate
- 7:52What do they do
- 8:57Pick a niche
- 11:18Find your passions
- 14:29Attention trainees
- 15:24Unwanted guests
- 16:47My story
- 19:05Be in motion
- 20:32Pain and urgency
- 21:17Find a niche with a community
- 26:57Plateau Line
- 27:51Traffic
- 28:29Problem
- 29:27Freebie
- 29:58Do we have time for questions
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