10 Mistakes Businesses Make When Launching Their Own Marketplaces
summary
Lists 10 common mistakes when launching multi-vendor marketplaces, drawn from five years building WC Vendors Marketplace with 10,000+ active installs and ~500,000 downloads. Calls out concrete failures: 5% commission models that lose money versus recommending a minimum 30% commission at launch, neglecting payment gateway limits (Stripe/PayPal availability), ignoring taxes (use TaxJar/Avalara), no staged updates or staging servers, missing vendor onboarding, unclear refund timing, and the need for scheduled payouts, ticketed support and automated plus human code audits.
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