Turning your own development needs into sellable products.

on YouTube ↗25m

" summary

A small WordPress company of about 10 people takes an ugly EDD hack that hid upgrade links and turns it into a packaged plugin that shows a timed pop-up upgrade prompt, adds blocks and shortcodes and one‑click cart upgrades; the result is a measurable lift in license upgrades, a new paid product sold to an existing client base, and a move from brittle in‑site hacks to maintainable, documented code that supports paying development rather than endless custom fixes.

AI-written summary · about

" chapters (12)

1. 0:00Introduction
2. 1:52Side project to WordPress plugin
3. 3:38Business problems with custom dev
4. 8:23In-house vs third-party trade-offs
5. 10:08Hacked solution to sellable product
6. 13:02Packaging your solution
7. 14:33Separate brands for side projects
8. 16:19Code quality and growth
9. 17:42Q&A
10. 20:41Marketing side projects
11. 23:12Restructuring team
12. 24:14Fixing debt

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