How to build for and market to developers
summary
Built an integrated commerce stack (Yatta Checkout) that embeds an in‑IDE one‑click checkout widget and a web widget, handling identity, licensing, VAT, invoicing and global payments (cards, PayPal) with a single library and one line to open checkout. Migrating an existing UML product to it over three years yields 10x revenue in one year, ~80% of sales from in‑app checkout and 13x trial‑to‑purchase conversion, with transaction fees of ~15% in‑app and 5% web.
AI-written summary · about
chapters (6)
- 0:00Building for developers
- 2:55Selling to developers
- 7:08Yata Checkout for monetization
- 12:08Yata Checkout integration and scaling
- 17:33Yata Checkout results and impact
- 20:21Q&A on licensing
related talks
28mHow to Build for and Market to Developers
30mDeveloper Diary: Journey of a payment integration
20mBuilding Custom Commerce Experiences
18mGame Commerce: The Elephant in the Room Devs Are Not Always Thinking About.
13mHow Will you Create More Value for Your Users in 2024
30mThe Change in Mobile Landscape: What Does it Mean for You as a Developer?
17mBuilding Storefronts Anywhere
40mUser experience , what matters