How Will you Create More Value for Your Users in 2024
summary
Xsolla proposes a white‑label mobile web shop as a merchant‑of‑record payment stack with fraud protection and 24/7 support, and reports having launched over 150 webshops. Claimed outcomes: 30–40% revenue shifts to own web shop, 40–60% conversion from lockin to purchase, typical incremental revenue of 12–20%, retention improvements up to 62% and RPU gains >30% after in‑game messaging, first‑purchase incentives, promo codes and retargeting.
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chapters (14)
- 0:00Introduction
- 1:10Mobile game challenges
- 2:58Go direct to consumers
- 4:25Exolo’s mission and web shop
- 5:30Web shops vs platforms
- 6:37Web shop in practice
- 7:43Revenue and conversion benefits
- 8:25Web shop launch lessons
- 9:07Messaging and community strategies
- 10:12Player incentives and communication
- 11:17Seasonal offers and promotions
- 11:40Retargeting and retention metrics
- 12:01Monetization and branding advantages
- 12:43Call to action
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