The Latest Trends in Email Marketing and How They Can Shape Your Business
summary
GDMA publishes an interactive dashboard that aggregates 122 billion emails across 69 countries from about 3 million campaigns, built to compare campaign-level KPIs and it works as a public benchmark. Findings show Apple’s Mail Privacy Protection inflates open rates so click-through rate becomes the more reliable success metric. The dataset also quantifies gains from AI-driven content and flags urgent shifts: list hygiene, first/zero-party data and planning for the end of third-party cookies.
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chapters (14)
- 0:00Introduction
- 1:49GDPR challenges
- 3:35Email marketing benchmarks
- 6:04Interactive benchmark dashboard
- 9:15AI content creation
- 12:25AI personalization & Web 3.0
- 14:54Ethical AI & data quality
- 15:56EU AI Act explained
- 19:33Privacy-first email marketing
- 23:13Apple Mail privacy impact
- 25:22Cookies deprecation & email
- 27:08First-party data strategies
- 31:00Benchmark future insights
- 32:49Q&A
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