~/talk

Escape Spam — how to increase newsletter CTR

on YouTube 48m
TalkinRussianat HighLoad++ 2014 · 2014-10-31..11-01· [developer-experience, data-engineering]

speaker

name:Andrey Sas
links:none on file

resources

video:https://youtu.be/o1nDbgAF2T4
slides:none on file

summary

Techniques to recover email campaigns from being marked as spam by increasing click-through rate (CTR) without harming overall site user activity. Covers what user data to collect and how to store it to enable targeted, effective mailings, and practical approaches to raise engagement so mail providers stop classifying messages as spam.

AI-written summary · about

chapters (6)

  1. 0:00Introduction
  2. 5:02Emails in spam
  3. 12:33Solution for higher CTR
  4. 21:24User behavior insights
  5. 29:49Approach philosophy
  6. 31:15Q&A

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