Advertising at the Speed of Light: DMP Platform
summary
Describes building a high-performance DMP/RTB advertising platform that serves incoming ad-requests at tens to hundreds of thousands QPS with sub-20 ms response times. Covers the performance requirements for each component in the real-time bidding pipeline and approaches to meet those latency and throughput constraints.
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chapters (13)
- 0:00Introduction
- 1:13DMP role in RTB
- 3:23Profile storage requirements
- 6:55DMP technology selection
- 9:01Database testing
- 12:03Solution prototype
- 15:58Redis test results
- 18:49Aerospike testing
- 22:04MongoDB testing
- 26:04Final solution choice
- 27:50Final system architecture
- 28:31Summary and recommendations
- 31:01Q&A
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